Sunnyness is a youthful and vibrant juice brand offering a wide range of single-serve cans with diverse and exciting flavors. With its cool identity and playful touchpoints, Sunnyness brings fun, refreshing moments to consumers.
Quick Facts
Brand Launch
Launched in 2017 as Marina’s second juice brand under license of Germany. Over 15 fantasy and classic flavors. First juice brand in Iran with an innovative lid label. 24 SKUs. Available nationwide. Recognized for fun, youth-oriented campaigns.
Early History
Sunnyness was launched in 2017 as Marina Group’s second juice brand under a German license. The brand quickly differentiated itself through innovation and creativity.
Innovation Milestone
In 2021, Sunnyness introduced its 330ml fizzy drink cans and pioneered the lid label technology, which was considered a revolutionary step in the Iranian juice market.
Portfolio Expansion
By 2022, the brand expanded its portfolio with mixed juice products, strengthening its market presence and diversifying its offerings.
Growth & Extensions
In 2024, Sunnyness continued its growth journey with the launch of new line extensions under the “Funny Wave” concept and additional mixed juice flavors, further reinforcing its fun, youthful, and innovative positioning.